A Letter from Lisa Schomp & Aaron Wallace

This year marks an important milestone for Schomp Automotive: We have been serving the Denver community for 75 years. Among the many ways to describe how we feel are happy, proud, humble and, especially, thankful. We are thankful to our friends and customers; to a wonderfully hardworking and creative team of employees; and to the community that have supported us over the years.

That support has been essential to our success, and it enables us to celebrate our 75th anniversary with another milestone – the completion and grand opening of our new Honda and MINI facilities on May 23rd on Plum Valley Lane in Highlands Ranch.

While we are sad to leave our Littleton home of more than 30 years, we are excited to have Honda and MINI on the campus where Schomp BMW has been since 2008. We are sure you will enjoy the convenience, comfort and stylishness of the new, state-of-the-art Schomp Honda and MINI facilities. We’ve made a lot of progress since opening in a repurposed filling station in Englewood in 1941!

new-buildings Schomp Automotive

Schomp Automotive will continue to offer the same high-quality, personalized customer service that has characterized our business for 75 years. That includes our industry-leading “One Price – No Hassle” sales philosophy that we adopted in 1993. Our customers tell us they love what we call “One Price. One Person. One Hour.” It has several imitators these days, but as the pioneer, Schomp Automotive has practiced it longer and better than anyone.

It’s just one example of how Schomp Automotive has stayed true to our roots as a family-owned and operated business. At a time when the automotive industry is consolidating and becoming more corporate, we have made the decision to be independent. As owners we are accessible to our customers, employees and the community. We live and work here and we are able to see the effect that our efforts have every day. It’s a powerful incentive to keep striving to do better.

We understand that our business’s success allows us to provide employment for hundreds of hardworking people who in turn help keep the local economy humming. Our tax dollars support local and state government operations, including public schools. And our business and our employees give back to many community organizations, nonprofits and schools with time and dollars. That’s important to us.

Even though Schomp Honda and Schomp MINI relocate we won’t forget where we came from and the continued importance of nurturing warm relationships with our friends, customers and community.

Sincerely,


Aaron Wallace and Lisa Schomp

1941 - Humble Beginnings


Ralph Schomp Automotive gets its start in 1941 in Englewood, Colorado. Roy J. Weaver, one of Colorado’s automotive pioneers, our current CEO’s great-grandfather, relocates from Pueblo, Colorado, where he sold several different makes of automobiles out of the rear of a livery stable. During wartime, even though gasoline and tires are rationed he parks a couple of Oldsmobile out in front of his gas station to tempt customers and does a brisk service business. The dealership has been growing ever since.

Schomp Automtive 1941
Schomp Automtive 1941

1958 - Keeping It All In the Family


Ralph Schomp, Roy Weaver’s son-in-law, takes over management of Arapahoe Motors, Inc. Plans an extensive remodeling to accommodate showcasing new Oldsmobiles and providing the excellent service customers expected.

1965 - Same Family – New Name and More Cars


Ralph Schomp assumes ownership of Arapahoe Motors from Roy Weaver and changes the name to Ralph Schomp Oldsmobile. Founds Ralph Schomp Imports to represent Land Rover, Rover, Austin and MG automobiles.

Schomp Automtive 1941
Schomp Automtive 1941

1968 - Achtung! German Quality Comes to Schomp


Ralph Schomp introduces BMW (German: Bayerische Motoren Werke) and Alfa Romeo (Italian) to the Denver market. Ralph Schomp Imports moves to new digs at 1033 W. Dartmouth Ave.

1973 - The Tiny Civic Proves Huge


Ralph Schomp adds the Japanese-made Honda Civic to its lineup. The Honda line was new in the U.S. Although much smaller than American cars, the Civic was a fortuitous addition with the beginning of the Arab Oil Crisis and gasoline shortages and new environmental rules requiring reduced tailpipe emissions.

Schomp Automtive 1941
Schomp Automtive 1941

1976 - Lisa Schomp Breaks Down Barriers at General Motors


Lisa Schomp becomes the second woman to attend “General Motors Dealers’ Sons School” at the General Motors Institute in Flint, Michigan.

1980 - Ralph Schomp Named “Time Quality Dealer”


Schomp was a trained architect who entered the automobile business to help support his family and protect his wife’s future inheritance. As it turned out, he was pretty good at it. He applied his strong family values and ethics and established in the car-buying public’s mind that, “We run a very simple business.” His peers in Colorado’s automobile business honored those values with its highest award.

Schomp Automtive 1941
Schomp Automtive 1941

1984 - A New Chapter Opens for a Family Business


Lisa Schomp’s husband, Mark Wallace, joins the Schomp dealerships. Just as Ralph Schomp, Roy Weaver’s son-in-law, was successful as a ‘car guy,’ Mark Wallace shows himself to be a definite asset to the growing business. A graduate of CSU, Wallace trained in the business at a Fort Collins dealership before joining Ralph and Lisa to manage Schomp Automotive.

1986 - A Sale with a Benefit


Like most every dealership, we have sales. Unlike most, we only have one – every year during the week after the 4th of July. It began this year and it continues to be meaningful because not only do we give our customers the benefit of great pricing, we donate a portion of our profits to The Children’s Hospital Burn Unit.

Schomp Automtive 1941
Schomp Automtive 1941

1988 - Schomp Turns a Page in Family History


Ralph Schomp dies and Lisa Schomp completes purchase of Schomp Automotive. She and Mark Wallace made a formidable team, pooling their marketing and business skills to continue innovating and growing the family business.

Schomp Automtive 1941

1993 - A Revolutionary Approach to the Car-Buying Experience


Lisa Schomp improves the car-buying experience by adopting the “One Price – No-Hassle” sales philosophy in Colorado – the first auto dealer to do so. It was revolutionary and controversial. Customers who had been led to believe that the only way they could buy a car was to bargain – and even to expect to be fooled – were thrilled that now there was a better way.

2002 - Schomp Goes Small


Schomp Automotive becomes the first MINI dealer in Colorado. The iconic, legendary British sports sedan brand had been bought by BMW. The German automaker kept the gestalt and the image while applying the best German engineering. MINI was reborn, slightly larger, better but with the same edge. Not just a car … a lifestyle.

Schomp Automtive 1941
Schomp Automtive 1941

2005 - Schomp’s World Expands to Motorcycles


Schomp Automotive purchases Fay Myers Motorcycle World, Colorado’s largest motorcycle dealership. Fay Myers, one of the nation’s largest motorcycle dealerships represents Ducati, Aprilia, Honda, Kawasaki, Piaggio, Polaris, KTM bikes, MV Agusta, and Suzuki brands as well as Honda Power Equipment.

2007 - Lisa Schomp Shows Her Quality


Just as Ralph Schomp before her, Lisa’s fellow dealers in Colorado honor her with the Colorado “Time Quality Dealer of the Year” award and she places in the top five for the national award. As one of the pioneer women in the automobile business, she proves she has the innovative spirit and drive to be a success … and open the doors to women entering the industry in every capacity.

Schomp Automtive 1941
Schomp Automtive 1941

2008 - Turning the Page & Starting a New Chapter


A sparkling new home for the BMW line opens in Highlands Ranch. The 86,000 square foot facility sets the standard for every other BMW facility to come with its spacious showroom and service department. The dealership site, on a bluff looking over the Rockies on the west and toward the fast-growing Douglas County communities to the south, is roomy enough for future Honda and MINI facilities. Instrumental in the facility’s planning and execution, Lisa Schomp and Mark Wallace’s son, Aaron Wallace, assumes operational control for Schomp Automotive, beginning a fourth generation of leadership in the automobile business.

2014 - Not Just Bigger – Better!


Groundbreaking is held for two spacious new dealerships – one for Honda and one for MINI – on the Highlands Ranch property. The site is convenient for customers from all over the Front Range to reach via Santa Fe or C-470. And the facilities will be the most modern with outstanding customer amenities. They’ll be new facilities but the Schomp emphasis on customer satisfaction will be the same.

Schomp Automtive 1941
Schomp Automtive 1941

2016 - Westward Ho!


For the first time in Schomp Automotive’s history, we’re venturing out of the Denver Metro area and adding a new dealership and a new brand of automobile. Mercedes-Benz of Farmington will open in 2016 in the suburban Salt Lake City, Utah community of Farmington. We’re looking forward to importing the Schomp way of doing business, with all of the customer attention, integrity and excitement that we know how to deliver…and have been for four generations.

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